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SEO Competitor Analysis involves analyzing your SEO competitors’ links, keywords, content, and technical elements to beat your competitors. It is a complex process that involves:
In this article below, we have talked best SEO tools that you can use to keep an eye on your competitors and beat them: Best SEO Competitor Analysis ToolsAhrefsAhrefs’s Site Explorer is an online tool. It has features to understand and analyze a website’s backlink profile and organic search traffic. Site Explorer helps you to keep an eye on your competitor’s SEO activities using three tools – backlink checker, organic traffic research, and paid traffic research. Therefore, you can easily recognize the keywords that make your competitors rank high on SERPs. You can also calculate the traffic your competitors get for specific keywords. Meanwhile, the backlink checker enables you to check your competitor's profile in detail. But you must know you have a list of your competitors, at first hand. SEMrushYou can use the Competitive Research Toolkit developed by SEMrush to evaluate various digital marketing and advertising campaigns run by your competitors. This toolkit analyzes the SEO activities of your competitors. By using some parameters i.e. organic research, backlink analytics, keyword gap, and backlink gap. Other than that you can also identify your strongest competitors, understand their keyword strategies, analyze their backlink profiles, and know their SEO best practices. Also, you can improve the performance of your SEO campaigns. By identifying some of the keywords overlooked while doing keyword research for your website. SearchmetricsSearchmetrics allows you to get a variety of digital marketing solutions, which includes an SEO platform. The SEO platform helps you to improve your website’s site experience, search experience, and content experience by providing data-driven insights. It aids you to determine the search performance of your website and competitors’ websites based on keywords. It is one of the best tools to have an SEO competitor analysis and track your competitors; across locations, regions, devices, search engines, and result types by leveraging machine learning (ML) algorithms. Also, you can get data-driven reports to understand and evaluate your competitor’s SEO activities. iSpionageiSpionage helps users to see their competitors’ conversion strategies by providing a bunch of tools, including Competitor Research and Campaign Watch. While making SEO strategies, you can use the Competitor Research tool to pick out the profitable keywords used by your competitors based on data collected from three search engines Google, Bing, and Yahoo. Also, it helps you to boost SEO campaigns by adding new SEO terms and finding new profitable keywords. Meanwhile, you can also use the SEO Watch tool to analyze your competitors’ SEO activities and know the best practices they adopt to boost organic website traffic. SpyFuSpyFu helps users to perform keyword research, SEO research, and PPC research by providing a bunch of premium online software solutions. You can use the SEO Competitor Tool developed by SpyFu to identify your competitors, as well as analyze their SEO strategies. This tool helps you to keep an eye on the domains that have been gaining on your targeted keywords, measure the performance of competing keywords based on the number of clicks, and emulate your competitor’s content and keywords. Meanwhile, you can also use the tool to monitor and understand the impact of search algorithm changes on these competing domains. SimilarWebThe online tools provided by SimilarWeb help you to compare your website or domain with the market based on both. i.e. traffic and key engagement metrics. You can utilize Competitive Intelligence Analysis Tools developed by SimilarWeb to see and evaluate the SEO and content strategies of your competitors. These tools aid you to perform SEO competitor analysis. It is done by going through the traffic share of every targeted keyword across search type, geography, and competitiveness. Also, you can use this tool to create more SEO-friendly content. By imitating the most-viewed content on competitor websites and adopting trending keywords. ConclusionSEO competitor analysis is an important job to do if you want to increase the traffic on your website. Because two-thirds of clicks on websites come from the top 5 search engines like Google and Bing. Using high-quality content, technical SEO, and strict SEO strategies are not enough to rank your website in SERPs. You have to keep an eagle eye on your competitors so that you can beat them later!
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